Antiperspirants and Deodorant Market and Evolution Research Paper

Antiperspirants and Deodorant Market and Evolution - Research Paper Example As the paper stresses it is natural for a healthy human being to sweat. Amount of perspiration depends on weather conditions, personal health, hygiene and physical activity level. Sweat is wet and odorless in its pure form. It only stinks after reacting with the bacteria on human skin .Sweat regulates body temperature irrespective of the outside weather conditions. Be it topical or below zero outside, human body temperature remains constant. While exposed to extreme heat, sweat glands excrete a watery substance that cools down the body. It is a thermoregulatory mechanism which makes the body capable of adapting to hottest climates. This discussion declares that the apocrine glands are comparatively large but only in size as in number they are few. These glands end in the follicles of body hair and become active after puberty. Apocrine glands respond to hormonal secretions and get triggered by emotional factors, for instance, stress and sexual excitement. Sweat produced from both types of glands is odorless. The main culprits for odor are bacteria which ferment on sweat. By products of this activity generate odor, therefore, daily shower is suggested to be a natural way to avoid odor. However, despite the fact that both eccrine sweat and apocrine sweat are nearly 99 per cent water, apocrine sweat contains some oil which is more favorable for bacterial growth. Therefore, apocrine sweat is prime reason for sweat odor while eccrine sweat makes us wet. (Blumenthal). External Factors Other than sweat glands, some external factors also contribute to sweating, such as hot weather, some particular food, smoking or drug use. According to studies by the Gillette Co, foods including garlic, onions, hot spices and beer have been detected to contribute in more body odor. Contrary to yesteryears’ belief about fighting sweat, regular bathing and killing or inhibiting bacterial growth by deodorants and antiperspirants is frequently suggested today. The approach is far improved and effective as compared to masking the odor by perfumes in past (Blumenthal). Deodorants and antiperspirants Antiperspirants are available in sprays, creams, pads, powders,

Chinese Cinema Case Study Example | Topics and Well Written Essays - 2250 words

Chinese Cinema - Case Study Example Yimou began his career by making films thate looked at the past, present, and the future through a futuristic eye. He emphasized a lot on the resilience, even the stubbornness, of Chinese people in the face of hardships and adversities. The films dared to deconstruct China and reform the culture. His earlier films appear to be influenced a lot by his background and the life struggle. However, it is quite surprising to observe that Yimou has changed his track completely to make some morality fables and period martial art movies. The message from these movies also was quite confusing, considering his previous reputation as a dissident filmmaker (Salazar). Zhang Yimou was born in 1952 in the Xi'an province of China. He grew up in socialist China where class struggle dominated life and literature. His father and brother were associated with the Kuomintang (Nationalist party). So, as a child, Yimou suffered stigmatization and ridicules. The Cultural Revolution of 1966 forced him to quit studying and start working as a farm hand and laborer. Meanwhile, Yimou developed interest in painting and amateur still photography. He used his portfolio of photographs to gain admission to the cinematography department of the Beijing Film Academy in 1978. In the film academy, Yimou was exposed to art films by various European, Japanese, Chinese, and American directors, including Fei Mu, Kurosawa, Tarkovsky, Antonioni, Scorsese, and Truffaut. He graduated from the film academy in 1982 along with stalwarts such as, Chen Kaige and Tian Zhuangzhuang. The influence of these art films and such compatriots can be seen in all of Yimou's early films. Yimou started his cinematic career as a director of photography (One and Eight, 1984). In this very first venture, his unique talent was highly visible. He shot his pictures from obscure angles and captured the color stock as though it were black and white. He positioned the actors at the side, rather than at the center to improve the dramatic effect. He also used unique visual styles, based on the asymmetrical and unbalanced composition of the shots. Earlier Films - Theme and the Cinematic Vision In 1987, Zhang Yimou embarked on his directorial debut, Red Sorghum. The movie brought Yimou a lot of critical acclaim and catapulted him into the forefront of the world's art directors. The film had a lot of lush images, though the plot was simple and short. It told the story of Jiu'er, a poor girl who is sent by her parents into a pre-arranged marriage with a much older man. Thereafter, the tale revolves around the life and struggle of Jiu'er and finally her tragic end. The movie is very different from the faster and cheaper forms of Hollywood color films, primarily because of its strong melodrama and the overwhelming visual quality. The cinematography splashes its passionate colors all over the screen with abandon. The visual impact of the film is voluptuous. Yimou has used the red color as a symbol to represent passion. For Jiu'er, the red of masculinity dominates the wedding sedan, the wild sorghum, the sorghum wine, and the fire that consumes her at the end. Red Sorghum breaks cultural taboos against representing female orgasm, ecstasy, and reproductive continuity onscreen. Bold close-ups of the heroine's face, such as in the wild-sorghum abduction scene were new in mainland Chinese cinema. However, Yimou showcases female desire as